EKMEDIA67

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. They have put a rainbow in their picture, adding colour to the image. They also put a quote on the packet saying 'You can taste the rainbow' Making it seem like their product is unbeatable. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? They use persuasive techniques like 'You can taste the rainbow'. Skittles represent the innocence and simplicity of gen z, Looks delightful. Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that cr...

1) What  key conventions  of TV advertising can you find in the Galaxy advert?| Creative or original concept/USP Narrative (Storyline) Mise en scene (CLAMPS) Editing (fast paced, slow paced and juxtaposition) Camera shots (and their effect) Sounds (Music, Dialogue/voiceover, sound effect) Logan/Slogan 'Call to action - How audience can buy/supports/take parts. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The advertisements key message was that they have 'Smooth/Silky' Chocolate  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was an actress in the late and early 50's/60's, They chose her for nostalgia as the advert was aimed for older people who have seen her films. 4) In your own words, what is intertextuality? relations between texts. 5) What Audrey Hepburn films are referred to in this advert and how is t...

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam They were represented as obedient housewife's   3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It shows that the product makes white look whiter, telling the audience there washing powder does not leave clothes with any dirt or filth on them. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The women is white, wearing red lipstick and has blue eyes.  This suggests that the women is also representing the union jack. 5) Why is a picture of the product added to the bottom right of the advert? So that they get enough room to write everything and showcase the product itself. 6) ...

1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  The 1950s. Women were shown as wives, cooks, workers, . Rarely did we see an ad where they weren't in the home performing one of these duties. Most of the ads they were portrayed in on their own were for vacuums or cleaning products, but if they were in an ad with a man it was to glorify him. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. In  this photo it shows women staying home, doin...

1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies. 2) What is I, Daniel Blake about? I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness. 3) Who directed I, Daniel Blake and why is this important? Ken Loach 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. I, Daniel Blake was promoted by being projected onto the house of parliament and in varies city's  5) What unusual or creative marketing methods were used to get audiences...

 1 ) What is a  conglomerate  in the media industries?  A company who owns smaller companies 2) What is a subsidiary? A company owned by a larger company 3)  What are the benefits for media companies of  vertical integration ? Vertical integration is when one conglomerate owns different companies in the same chain of production, and benefits media companies with expansion benefits. 4) What are the benefits for media companies of  horizontal integration ? Horizontal integration allows companies to expand their business and widen their audience and find other ways to make money. 5) What are the benefits for media companies of  horizontal integration ? Disney, Paramount and nintendo. 6)  What is  convergence  and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all different types of media on one device.  The growth of smartphones ha...