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Audience: Reception Theory

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1)  The preferred reading of a media text is that the producer intends for the reader to read it 2) An oppositional reading is when an audience completely rejects the preferred meaning that a media producer intends for their text and instead creates their own, often resistant, interpretation .   This happens because the audience's social, cultural, and personal beliefs and experiences are at odds with the message encoded by the producers 3) The  Harry Brown  trailer positions the audience to view the teenage characters as  one-dimensional, dangerous antagonists, who represent the social decay of their environment . The filmmakers employ specific techniques to elicit feelings of fear, anger, and disgust towards the youths, thereby justifying Harry Brown's eventual vigilante actions 4) Young people might reject the intended "preferred" reading and form an oppositional one due to their own social and cultural experiences, which can conflict with the film's ste...
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Introduction to media - Blog index

1) First blog task - 10 questions 2) Poster Analysis 3) Denotation and Connotation 4 Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6) Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) Demographic research 10) Demographics and Psychographics
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Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? 3) What are the seven different Psychographic groups?  4) Write a brief summary of what each Psychographic group is seeking or motivated by. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different group Answers: 1) Media Companies mostly use income, age, race, gender, etc for demographic profiles of their audiences. 2) They use audience profiling so that they can predict the age, profile group (income) ,etc.  3)The seven different Psychographic groups are The Aspirer is for status, The reformer is enlighten, The explorer  is discovery, The mainstream is security, The succeeder is for control, The struggler is seeking for escape, The re...
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Demographic Research

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This is a music producer called D Block Europe, Mostly produces hip hop song and produces trap songs. Most teenagers listen to this music, Mostly young women. The producer has made millions and has concerts coming in December in o2 London and mostly young audience will be here. It is a typical  mainboard with lots of young people eager to go such as me.  Age Gender Education social class race job proffession earnings home country village
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Blog feedback and learning

WWW: Good to see that you have gone back and finished some of the earlier tasks that you were initially missing. This shows good dedication to the subject. Next Steps: - Your recent Camerawork tasks need completing with the final section not yet done. - You need to go back and rename, combine and tidy up the order of your blog tasks as these currently are not done in a way that will be useful for your revision next year. - Begin to personalise your blog. This is going to be your workbook for the next 2 years. Use the layout and theme tools on blogger to alter the site to reflect your personality. - Go back to your first LIAR analysis on the movie poster and try to apply some of our most recent knowledge to the ‘Language’ part of this analysis. Consider Mise-en-scene and Camera Shots/Angles especially
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Camera Shots And Angles

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  As you can see in the photo there is four photo, Lets examine this. Two photos are two shot because it is a medium shot but with 2 people instead of one person. One of them is a close up medium shot, The other is another medium shot. This is a medium  close up of a women speaking, It is over the shoulder and shows details of her face and focuses on the expression she makes. This is a medium closeup of these three people, It shows that the man on the right has the most focus whilst the man at the back has the least. They also have different expressions which are detailed in the picture.
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Mise-en-scene

PARAGRAPH FOR EKCHIT  In the opening scene of Stranger Things, the mise-en-scène helps show that the story is set in the 1980s and gives it a creepy and mysterious feeling. The characters wear old-fashioned clothes like big jackets and patterned shirts, which shows the time period. The lighting is dark and shadowy, especially in the lab and the woods, which makes everything feel more tense and scary. The actors do a good job acting like normal kids who are scared but also curious and brave. There isn’t a lot of makeup, which makes the characters look more real. The props like walkie-talkies, board games, and old TVs help show it’s the 80s and also show how the kids use their imagination. The settings, like the quiet neighborhood and the spooky lab, show the difference between normal life and the strange things happening in the story. Title of Clip Costume & Make-Up Lighting & Colour Actor Movement/ Placement Setting & Props Iron Man 3 High technology, Halloween Vibes. ...
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