EKMEDIA67

 1 ) What is a  conglomerate  in the media industries?  A company who owns smaller companies 2) What is a subsidiary? A company owned by a larger company 3)  What are the benefits for media companies of  vertical integration ? Vertical integration is when one conglomerate owns different companies in the same chain of production, and benefits media companies with expansion benefits. 4) What are the benefits for media companies of  horizontal integration ? Horizontal integration allows companies to expand their business and widen their audience and find other ways to make money. 5) What are the benefits for media companies of  horizontal integration ? Disney, Paramount and nintendo. 6)  What is  convergence  and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all different types of media on one device.  The growth of smartphones ha...

  1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Company named Marvel Studios 2) What is conglomerate ownership and how does it link to Black Widow? A big company buying smaller companies to grow and do more different things. This connects to Black Widow because Disney owns Marvel Studios, so they can use Black Widow in Movies, which helps everything work together. 3)   Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The camera quality is perfect, There is a helicopter in the trailer. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.  It was promoted online, Billboard, Busses had advertisement. 5) What was the produc...

  ) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 Films were made in the marvel cinematic universe. 2) How much money have the MCU films made in total according to this article? 13.7 Billion Great British Pounds 3) Why did Marvel create the Avengers films? To build a massive interconnected universe of all marvel films: 4)  Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony pictures 5)    Which company owns the rights to the Fantastic Four and the X-Men? Marvel - 20 century fox 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? A loki themed tv show

 Task 1: 1) What is the preferred reading of a media text? The narrator speaking in third person. 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. Task 2: Write a definition of an  active  audience:  An active audience is a audience up to date and encouraged to learn more  Task 3:  Write a definition of the  hypodermic needle  theory:  The definition of the hypodermic needle theory for me is something being injected in peoples mind (metaphor) Such as thoughts 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  The Kardashians - Sets the trend using celebrities as a front Family guy- They have attracting audience because of a dog who speaks, a...

 Handheld When the man was moving in the train u can see slight adjustments to the camera suggesting something is about to happen. Tilt The use of tilt was mostly used when the fight scene was going on, Showing every aspect of the fight. This would make the audience less distracted and focused on the main subject. Tilt was also used when the man was walking boldy on the train.  There were police officers flying around with jetpacks during the fight scene, They had used a crane shot. Making the audience see the fight from their perspective. Making the audience more focused, They show more violence and the guy who gets chased, Catching the audiences eye.

1)  The preferred reading of a media text is that the producer intends for the reader to read it 2) An oppositional reading is when an audience completely rejects the preferred meaning that a media producer intends for their text and instead creates their own, often resistant, interpretation .   This happens because the audience's social, cultural, and personal beliefs and experiences are at odds with the message encoded by the producers 3) The  Harry Brown  trailer positions the audience to view the teenage characters as  one-dimensional, dangerous antagonists, who represent the social decay of their environment . The filmmakers employ specific techniques to elicit feelings of fear, anger, and disgust towards the youths, thereby justifying Harry Brown's eventual vigilante actions 4) Young people might reject the intended "preferred" reading and form an oppositional one due to their own social and cultural experiences, which can conflict with the film's ste...