Gender Representations in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.








2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.






3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

The 1950s. Women were shown as wives, cooks, workers, . Rarely did we see an ad where they weren't in the home performing one of these duties. Most of the ads they were portrayed in on their own were for vacuums or cleaning products, but if they were in an ad with a man it was to glorify him.


4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

In  this photo it shows women staying home, doing all the housework. while the man is sitting down on his sofa resting.




5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

Women are no longer potrayed as dependents who do housework, but now as independent individuals, and health and fashion and partners

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