Industries: Ownership and control

 1) What is a conglomerate in the media industries? 

A company who owns smaller companies

2)What is a subsidiary?

A company owned by a larger company

3) What are the benefits for media companies of vertical integration?

Vertical integration is when one conglomerate owns different companies in the same chain of production, and benefits media companies with expansion benefits.

4)What are the benefits for media companies of horizontal integration?

Horizontal integration allows companies to expand their business and widen their audience and find other ways to make money.

5)What are the benefits for media companies of horizontal integration?

Disney, Paramount and nintendo.

6) What is convergence and what device has changed the relationship between audiences and producers? 

Technological convergence refers to the fact we can now access all different types of media on one device. The growth of smartphones has completely changed the relationship between industries and audiences. Traditional industries like newspapers are now moving into video or online content and audiences can now create their own user-generated content.

7)Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
Facebook had bought instragram for 1 billion dollars as it was a popular social media platform, They have made billions from that platform.  It is one of the most popular social media platforms in the world at the moment. Top 10 

 8) What is the name of the media billionaire who used to own Fox? 

Rupert  Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Pixar Animation Studios, Marvel Entertainment, Lucasfilm, 20th Century Studios, Searchlight Pictures, FX Networks, Hulu (majority-owned), ESPN, National Geographic, and Walt Disney Animation Studios

10)Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

To expand its content library


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