OMO advertisement CSP

 


1) What year was the advert produced?
1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam

They were represented as obedient housewife's 

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It shows that the product makes white look whiter, telling the audience there washing powder does not leave clothes with any dirt or filth on them.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The women is white, wearing red lipstick and has blue eyes.  This suggests that the women is also representing the union jack.

5) Why is a picture of the product added to the bottom right of the advert?

So that they get enough room to write everything and showcase the product itself.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

They are trying to make the colour represent the union jack (United Kingdom's flag.)

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

'It tells u that ur white clothes will become whiter' 'Whiteness alone wont do'. 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

They had put a women for a cleaning product, Making us predict that husbands don't wash clothes.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

They wanted the audience to predict that women would be satisfied with this cleaning product as it will wash their families clothes easily. This has made the audience quite disturbed, As this may offend housewife's and husbands that do their work independently.

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

A modern audience would be furiated, as women have the same rights as how men do. Women work and men also work, The representation of women in this advertisement is making women look like slaves/maids.

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