Advertising: Key conventions

 

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

They have put a rainbow in their picture, adding colour to the image. They also put a quote on the packet saying 'You can taste the rainbow' Making it seem like their product is unbeatable.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

They use persuasive techniques like 'You can taste the rainbow'. Skittles represent the innocence and simplicity of gen z, Looks delightful.


Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity


2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

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