I, Daniel Blake: Blog tasks


1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

2) What is I, Daniel Blake about?

I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.

3) Who directed I, Daniel Blake and why is this important?

Ken Loach

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
I, Daniel Blake was promoted by being projected onto the house of parliament and in varies city's 

5) What unusual or creative marketing methods were used to get audiences talking about the film?
Ken Loach appeared on BBC Question time to talk on issue giving the film extra credibility

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The estimated production budget for I, Daniel Blake was £2,000,000 and it made £11,000,000 at the box office

7) What were some of the companies involved in funding or producing I, Daniel Blake? 
 Paired up with NomadiX Media's iProjector to create an outdoor campaign using quotes from the film
Ken Loach and the writer did interviews with newspapers and magazines to promote the key messages of the film
A partnership was set up with Daily Mirror to run a marketing campaign based on the film. .

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?
British Board of Film Classifications (BBFC). The age rating for I, Daniel Blake was 15, considering the bad language and the intense and frightening scenes.

9) What aspects of the film contributed to the film's age rating?
The aspects were particularly because of intense scenes (violent scenes)  and foul language

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can
Yes i believe that I, Daniel Blake was a sucess as it made 9,000,000 profit which is more then 4x then how much they spent making the movie. Compared to Black Widow that made less then 2x their budget

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