BBC RADIO 1 LAUNCH CSP

 

Historical, Social and Cultural Contexts

1) What radio stations were offered by the BBC before 1967?

BBC Radio Home, BBC Radio Light, BBC Third 

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

Radio 4.Radio 2. Radio 3.Radio 1.
3) What was pirate radio and why was it popular?


 Pirate radio was music on boats Pop’ music was becoming more popular and attitudes in young people were becoming more relaxed .This led to the growth of ‘pirate’ radio stations who could produce these shows for young people.

4) Why did pirate radio stop broadcasting in 1967?

the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

 pirate station DJs were then employed by BBC Radio 1, thus bringing many of the their loyal listeners with them. Commercial radio didn’t broadcast until 1973 so it had no competition. Radio 1 also developed better content more suitable to the target audience as it became more popular. In the 1970s and 1980s, Radio 1 became the most listened to station in the world with audiences regularly over 10 million

6) What was 'needle time' and why was it a problem for BBC Radio?

 ‘Needle Time’ and in 1967 meant they could only play five hours of music per day. Pirate stations did not have these restrictions imposed on them because the law was difficult to apply offshore - and so could play more music. They were, therefore, more popular with young people than the BBC.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn, This is as the new DJs brought an American-style, star-studded disc jockey culture that focused on their own personalities rather than just the music.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?


Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967?

 The target audience for BBC Radio 1 was young people who were listening to pirate radio

2) Why did Radio 1 initially struggle to attract young listeners?

It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
BBC Radio 1 offered 1967 listeners four key pleasures—Entertainment, Personal Identity, Surveillance, and Social Interaction
4) How is the BBC funded?

 the BBC is funded through the compulsory licence fee (£180 now; it was around £4 a year in the 1960s).

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

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