nhs csp

What is an advertising campaign?

an organised course of action to promote a product or service

2) What is the objective of the NHS Represent campaign? 
They are trying to make people donate blood (especially Black People and Asian people)

3) What does this advert want people to do once they've seen it (the 'call to action')? 
They want them to go to blood donation centres and donate blood (They want Black and Asian People's blood mostly)
4) Why is the advert called 'Represent'? 
They want u to feel guilty as ur culture may not donate blood as much and they want u to represent your background.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
Lady Leshurr
Nicola Adams
Ade Adepitan
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
That not enough people donate blood, They are saying that blood donation centres are mostly empty like that.
7) How does the advert match the key conventions of a typical urban music video?

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
All of the people in the adverts were black or asian, which defeats the stereotypes that white people mainly have big jobs, 
Age- Most of the  people in the jobs were young.

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
the adverts reinforces certain stereotypes by representing women in masculine jobs, men are taking help from others, people with disabilities exceeding in their career

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
When Lady Leshurr raps to the camera, the close up and low angle make her look like a powerful leader, The urban rooftop setting and streetwear make her feel authentic and relatable, while her intense eye contact makes the message feel like a personal, urgent request

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