Introduction to Music Video and BLACKPINK HYLT

 1) What are the key conventions of music video?

There was people dancing, They acted brave, They had makeup on, There was flames around them, They had a throne.

2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?
Music videos firstly became a major part of the music industry in 1981.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances

5) How are music videos distributed and watched in the digital age?

In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.


BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK's fans are known as 'blinks', The audience is mostly teenage girl/young women.

2) What audience pleasures are offered by the music video for How You Like That?
Shows women active brave/strong. High fashion clothes, Showing 'girl power'

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

4) How was the How You Like That music video marketed and promoted to the audience?

5) Why is K-pop a global phenomenon and what has helped it to become so popular?


Industry

1) How were BLACKPINK formed and what records have they broken?
They were formed by YG entertainment, The video broke many YouTube records, including most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was the 3rd most viewed music video of 2020. As of Autumn 2021, the video has had over 1 BILLION views.

2) What other successful artists have YG Entertainment created? You may need to Google this.
Beyond BLACKPINK, YG Entertainment has created several highly successful K-pop acts, most notably BIGBANG, 2NE1, ikon, WINNER, and AKMU, alongside newer groups TREASURE and BABYMONSTER. They are also known for launching successful soloists like Psy, G-Dragon, Taeyang, and CL, as well as early pioneers JINUSEAN, 1TYM, and Sechs Kies.


3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
Instead of just watching a video on tv fans now use them to start tiktok challenges and post reaction videos.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

The fact that they collaborate with stars like Lady Gaga and Selena Gomez shows the industry has no borders.

5) How are UK-based music videos regulated and what types of content require warnings? 

In the UK, groups like the BBFC and Ofcom check music videos for stuff that isn't safe. They mainly watch out for:
Violence or scary scenes.
Drug use or drinking.
Dangerous stunts that kids might try to copy at home.


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