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A+N Index A+N Conventions  Gender stereotypes in adverts OMO CSP GALAXY CSP NHS CSP

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. They have put a rainbow in their picture, adding colour to the image. They also put a quote on the packet saying 'You can taste the rainbow' Making it seem like their product is unbeatable. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? They use persuasive techniques like 'You can taste the rainbow'. Skittles represent the innocence and simplicity of gen z, Looks delightful. Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that cr...

1) What  key conventions  of TV advertising can you find in the Galaxy advert?| Creative or original concept/USP Narrative (Storyline) Mise en scene (CLAMPS) Editing (fast paced, slow paced and juxtaposition) Camera shots (and their effect) Sounds (Music, Dialogue/voiceover, sound effect) Logan/Slogan 'Call to action - How audience can buy/supports/take parts. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The advertisements key message was that they have 'Smooth/Silky' Chocolate  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was an actress in the late and early 50's/60's, They chose her for nostalgia as the advert was aimed for older people who have seen her films. 4) In your own words, what is intertextuality? relations between texts. 5) What Audrey Hepburn films are referred to in this advert and how is t...